Why is My Website Down?! Common Issues & How We Fix Them

Few things are more frustrating than realizing your website isn’t loading — especially when potential customers might be clicking that link. The good news? Most downtime has a simple explanation — and a fast fix (when you know where to look). Here are the most common culprits we see: Expired Domain — If your domain […]
Google AI Search: What the Rise of AI Search Means for Your Website

Google is brewing up some big changes in Search — with new features like AI Overviews and an all-new “AI Mode.” If you run a website, you might be wondering: What does this mean for me, and do I need to change how I do things online? The good news? A lot of Google’s core […]
Protect, Defend, Thrive: Essential Cybersecurity for SMBs in 2025

The High Stakes for Small Businesses In this overview, I want to introduce some key cybersecurity topics, and in subsequent articles, I’ll deep dive into each section and security option, providing actionable guidance and resources tailored specifically for small businesses. As technology becomes indispensable for small businesses, cybersecurity has transitioned from an afterthought to a […]
The 2025 Small-Business Website Playbook: Design Trends That Actually Convert

2025’s web-design trends revolve around vivid block layouts, micro-interactions, and eco-friendly performance. Here’s how to apply them—without tanking load speed or confusing visitors.
Is Your Website Working While You’re Out Fishing?

Running a small business—especially in the outdoor space—means you’re always on the move. Whether you’re out guiding a trip, packing gear, or catching up on emails after dark, there never seems to be enough time in the day. Your website should be pulling its weight, even when you’re not at your desk. Picture this: you’re […]
Why Outdoor Brands Need a Website that Works in the Wild

If you’re a fly fishing guide, outfitter, or outdoor gear shop—your business isn’t just about the great outdoors. It’s about building meaningful connections with your audience, streamlining bookings and sales, and standing out in a competitive and highly seasonal industry. Yet many outdoor brands still operate with outdated websites—or worse, no website at all. Social […]
5 Website Mistakes that are Costing You Leads

Your website should be your hardest-working employee. But for many small businesses, it’s more of a liability than an asset.