Your website should be your hardest-working employee.
But for many small businesses, it’s more of a liability than an asset. If you’re not getting the leads, calls, or sales you expect, your website could be the problem. Let’s explore five common mistakes and how to fix them so your website starts doing what it’s meant to do: help your business grow.
1. It’s not mobile-friendly.
Over 60% of website traffic now comes from mobile devices. If your site doesn’t load correctly on a phone or tablet, users won’t stick around. Navigation menus need to be thumb-friendly, buttons should be large enough to tap, and text must be legible without zooming. Mobile optimization isn’t just nice—it’s non-negotiable.
2. The call-to-action is missing (or confusing).
What do you want visitors to do—book a trip, call you, sign up for a newsletter? If that isn’t crystal clear in the first 10 seconds, they’re likely to leave. Clear, prominent calls-to-action (CTAs) like “Book Now,” “Get a Quote,” or “Start Your Project” are essential. They should appear above the fold and throughout the page, always within reach.
3. It takes forever to load.
Speed matters—both for users and for Google. A slow-loading website leads to high bounce rates and low search engine rankings. Compress images, use efficient coding practices, and consider performance-optimized hosting to keep load times under 3 seconds. Every second counts.
4. It’s outdated or hard to navigate.
First impressions matter. An outdated website can make your business appear unprofessional or inactive. Clean layouts, intuitive menus, and modern visuals inspire confidence and keep users exploring. Your navigation should help visitors quickly find what they need—don’t make them dig.
5. You’re not tracking anything.
You can’t improve what you don’t measure. Google Analytics (or a privacy-friendly alternative) lets you see how visitors use your site, where they come from, and which pages convert. Without this data, you’re guessing instead of optimizing.
Fix these, and your website will start working for you—not against you.
